Baby bag backpack convertible tote bag vegan leather

Your not just a mum

Designed with YOU in mind

BUY 1, GET ONE HALF PRICE ON ALL HANDBAGS

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Convertible bags for every story.

We believe in fairytales, this is the "After" to your Story.
Designed in New Zealand with consideration to what you need as a mother,
styled to still be YOU.

See us at

  • Best bags to buy, After Story
  • Fashionz best bags to buy After Story
  • Mamamia how to travel with After Story
  • Prospa and After Story
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Florence nappy bag organizer feature

parenting and travel essentials

Organization made easy

Featuring our Finder's strap.
Clip, hook, attach small items you need to grab quickly. Find your keys, pacifier, burp cloth in seconds.

Explore the Florence bag

made to adapt

The ultimate travel and parent companion

Shop our selection of convertible vegan leather handbags that adapt easily to balance work and play.

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nappies bag and travel bag

STYLE MEETS FUNCTIONALITY

Find your Perfect Bag

Shop our convertible handbag collection made for the transition between socialite to working mama.

Get organised

Our contribution to sustainability

Protected with a wet bag with every order

We wanted to have an innovative approach to sustainability which is why we chose to specialize convertible bags and ensure everything is reusable. As a career driven parent and avid traveler, a wet bag is essential to storing a wet umbrella, nappies or swimwear.

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