The finer details about After Story

What we use to create our beautiful handbags

Our Materials

We value quality which is why we use premium vegan leather, not only because it is animal-friendly, but also because it is light, durable and water resistant. We are proud to be able to offer luxury leather bags with 100% cruelty-free materials using polyurethane leather. Vegan leather also requires less energy and waste than traditional leather. In addition, our green leather is strong and far more resistant to water marks and scratches.

When it comes to your everyday handbag, you don't want it looking like it's been through a war zone. That's why our handbags are made with a water resistant lining - they're easy to clean and mean you never have to worry about spills ruining your bag! So your bag looks great and stays looking great.

Quality matters. We use YKK zippers used by the most renowned fashion brands guaranteeing you reliable zips.

How we package our products

Cardboard Boxes - Materials

Our cardboard boxes are made from 47% recycled cardboard and 53% responsibly sourced materials from the Forest Stewardship Council (FSC). This responsibly sourced component includes virgin pulp, which is made predominantly from forest offcuts which otherwise would have gone to waste.

Cardboard Boxes - Disposable

Our cardboard boxes are 100% kerbside recyclable; meaning you can put our delivery packaging in your regular recycling bin. You can also get creative and reuse the boxes for home storage or kids play art - such as a dollhouse, fortress or car.

Protective Packaging - Materials

Our protective packaging bags are made from Polyurethane Laminate Fabric (PUL), which is a soft, breathable, flexible, durable, waterproof fabric. We selected PUL packaging as it is versatile and can be reused.

Protective Packaging - Reusable

You can reuse our PUL protective packaging to store your:
Laundry while traveling 
Change mat
And use it to protect your After Story bag when packed away.

Why we are different

Our Team

Our dedicated and passionate team, based here in Auckland NZ, handle everything from product design, quality control, customer service and shipping. Our team is comprised of students, travellers, professionals and parents, whose combined objective is to create eco-friendly, exceptionally functional, luxury products.


Giving Back

With a strong desire to help women, we have chosen the global not-for-profit organisation, Dress for Success, as the charity we’d like to support. Dress for Success empowers women to achieve economic independence by providing a network of support, professional attire and the development tools to help women thrive in work and in life. Having had personal experiences with this amazing charity and seeing how it helps future leaders, we decided it was the charity we wanted to give back to. If you ever feel the need to discard your bag in future, for any reason, we can organise a courier for you to send it back to us, where it will be donated to Dress for Success.
1 bag will be donated for every 10 orders made.



We’re making it our responsibility to reduce our environmental impact through continuous improvement. In addition to our vegan leather bags, we endeavour to use recyclable packaging. 100% of the supporting transport materials such as cardboard boxes, paper and plastics, are recycled right here in New Zealand. We also strive to create innovative designs that will continue to reduce our carbon footprint, with the hope that our bags will be with you for a lifetime.


Where to find us

Based in New Zealand.

You can contact us at

Caring for your After Story bag

Everyone should be able to enjoy life, literally.

We recommend spot cleaning vegan leather as needed with mild soap, warm water, and a clean soft white cloth. Avoid harsh solvents such as alcohol, acetone, and oil, which could harm the bag.

When you’re not using your bag, store it in our special After Story wet bag and keep away from direct sunlight.

FACT: vegan leather requires 30% less energy and 20% less waste than regular leather. It’s more water-resistant, scratch resistant and easier to clean, too. 

Gift Cards